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Elon Musk starts the process of changing Twitter's name to X

By Charles Iloka
Updated II:00 AM GMT, Mon July 24, 2023

According to recent news, Elon Musk has begun the process of rebranding Twitter as 'X' by replacing Twitter’s iconic bird logo with an 'X' logo ¹. 

The 'X' logo has long been an obsession of Musk’s and is his name for an “everything app” that he has pledged to launch at some point – with Twitter the likely vehicle ². The concept of 'X' dates back to 1999 when Musk founded an ambitious venture called X http://X.com ³. 
The Twitter owner indicated the design would be altered, tweeting that it “probably changes later, certainly will be refined.” Twitter’s CEO, Linda Yaccarino, confirmed the choice on Monday by tweeting the design and writing: “X is here! Let’s do this.”

Elon Musk tweeted on his official account on Sunday that Twitter would be changing its logo to an “X” and that all the birds will be disappearing from the platform.

In a series of tweets, Musk said: “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

In the same series of tweets, Musk posted “Paint It Black,” before launching a user poll to “Change default platform color to black.”

“If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” he continued.

“Like this but X,” he added above an illustration of the iconic bird silhouette but against a black background.

One of the world’s richest men, Musk, once known for his innovative efforts through companies SpaceX and Tesla to launch rockets and build electric cars, now makes headlines for his antics and eccentric remarks on his personal Twitter account – often sharing conspiracy theories and getting into public spats on the social media platform.

Musk overhauled the site after acquiring it for $44 billion in late October – drastically cutting staff and overseeing controversial policy changes which have led to frequent service disruptions and upended his own reputation in the process as tech watchers have noted.


(1) Elon Musk begins process of rebranding Twitter as X - CNN. https://www.cnn.com/2023/07/24/tech/twitter-rebrands-x-elon-musk-hnk-intl/index.html.
(4) The History Behind Elon Musk's 'X' Logo That May Replace Twitter. https://www.businessinsider.com/history-behind-elon-musk-x-brand-that-may-replace-twitter-2023-7.

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